Tag: Untied Kingdom (UK)

Cost of living crisis means marketers need to embrace circular sustainability

With UK inflation still painfully high, the cost of living crisis is the dominant topic of 2023. However, with glimmers of hope that the cost crisis is easing, the ever-present spectre of climate change continues to threaten long-term survival. Sustainability is...

Greenwashing: rip the seams on eco-friendly fashion labels

The fashion sector is now constantly under pressure for its sustainability policies and claims. For brands, it can be challenging to demonstrate credentials when selling products as ‘eco-friendly’ or ‘sustainable’. Yet, consumers are becoming increasingly sceptical of these claims and...

Putting the ‘eco’ into eCommerce with zero-party data

Sustainability is not just a desirability – it’s now a necessity. Businesses are scouring for ways to reduce their carbon output drastically. With eCommerce, using advanced customer data platforms (CDPs) to collect and manage zero-party data can be the key...

Are you thinking about sustainability in AI?

Not a day goes by without a company, charity, government or some other gas-guzzling, forest-burning, ocean-destroying organisation making a grand claim about net-zero, carbon-neutral or otherwise pledging to single-handedly save the planet by twenty-whenever. The threat of irreversible climate change...

What does the conscious consumer want in 2021?

As society begins to reopen, retailers and brands must be cautious not to lose sight of the legacies of lockdown. One of the most notable is the new ‘conscious consumer’. After the pandemic, we became more aware of the impact...

Will wind power in the UK be the new energy source for businesses?

The recent Northern Powergrid research report reflects on sustainable energy production without the reliance on coal, oil, and natural gas. Their insightful research results raise important questions for all the businesses in the UK: How will their sustainable future look...