Tag: Sustainability

68% of companies are not on track to meet their net-zero goals

According to the latest report by NTT, 68% of enterprises are falling behind on their net-zero targets, and this number could climb to 95% given the steep reductions required to meet those goals. Companies that are lagging (“followers”) cite challenges...

US consumers are losing hope in saving the planet. Can brands help?

US consumers are growing increasingly pessimistic about their ability to save the planet, reveals the latest study by Mintel. The Global Outlook on Sustainability report highlights a growing crisis in eco-confidence, as fewer consumers believe there is still time to save...

Shoppers call for end to paper receipts in bid to save environment

77% of shoppers in the UK would be more likely to switch to digital receipts if they knew how many trees were cut down to produce the paper versions, new research from Yocuda has found. This research highlights how important business...

Ikea launches own second-hand marketplace

To capitalise on the growing market for secondhand goods, Ikea has introduced its online marketplace.  Customers can now buy and sell directly from each other, eliminating the need for third-party platforms like eBay or Gumtree. Ikea Preowned is currently available in...

The impact of the cost of living crisis on environmentally conscious choices in 2024

This piece was co-authored by Agop Ashjian, CEO of Shipup, and Edward Drax, CEO of Yocuda. The environmental crisis is a growing issue for both retailers and customers. A report by Recycling Lives found that 81% of people prefer to buy from retailers with an eco-conscious...

We’ve got 27 years to reach Net Zero in the most polluted cities in the world. How can it be done?

Sustainability has always been a critical topic. But it’s now more important than ever. We’re on limited time to literally save the world by cutting back our emissions, getting control on global warming again, and striving for Net Zero in...

Beyond human-centred design: CX for a troubled planet

The term Customer Experience was coined in 1994 by Lewis Carbone. Since then, it has grown from relative obscurity to a fully fledged discipline. It is now taught at postgraduate level in universities, with recognised professional certifications and global governing bodies.  However the rising awareness...

The modern retail customer wants more than just an experience

Consumer attitudes and behaviours are changing. People are seeking value from their shopping, and while price will be the ultimate purchase driver, there is a reluctance to compromise on convenience and values. Expectations of service, retail technology and sustainability are rising. The future of...

Putting the ‘eco’ into eCommerce with zero-party data

Sustainability is not just a desirability – it’s now a necessity. Businesses are scouring for ways to reduce their carbon output drastically. With eCommerce, using advanced customer data platforms (CDPs) to collect and manage zero-party data can be the key...

The cost of ignoring ESG

A recent global survey of 1,250 managers and senior executives looked at environmental, social and governance (ESG) practices in companies across the U.S. and Europe. Unsurprisingly, this found ESG to be a growing concern for companies.   Within the UK, most surveyed...