Tag: Marketing

Customers ‘annoyed’ at Digital Marketing methods

Current digital marketing techniques are failing to win over customers, a new report warns. Published by London-based tech firm Ogury, The Reality Report examines the attitudes of over 287,000 mobile users towards marketing and data, and suggests that current practices of digital...

Measuring the Always-Connected Customer

Today’s consumers want it all – freedom to research purchases using any device (66 percent), the ability to visit stores if the internet doesn’t meet their needs (49 percent), and personalised advertising offers (26 percent) – all as part of...

Impersonal Emails are Damaging Customer Loyalty

Bombarding customers with irrelevant marketing messages is costing retailers conversions and customer loyalty, new research warns.  A study of 1,000 UK shoppers by marketing tech firm BounceX found that customers want relevant, timely email communications from retailers. Almost two fifths (37 percent)...

Five Major Digital Trends of 2019

Each year, analysts predict trends that will determine the course of the advertising, media, and digital industry in the near future. Year after year, we see the same predictions about the importance of video content, new approaches to SEO optimisation,...

Creating Loyal Customers: From Attention to Retention

The focus of many marketers and CEOs is to ensure they are getting the attention of their target customers. Most of them are spending most of their time and effort on this activity, without thinking about the other related activities. Once...

Direct Mail & Email: A United Approach to Marketing

For many years the marketing world has been deliberating between direct email and direct mail to determine which strategy is the most effective. A number of different opinions and studies have been voiced throughout the years, none of which put...

The Rise of the Chief Experience Officer

The environment in which CMOs operate today continues to evolve at a rapid rate, with the ongoing shift in global dynamics, intense technological intervention, and emerging buying patterns of a digitally connected client.  Such megatrends have influenced the critical need...

The Power of Content Marketing and the Opportunities for the Customer Experience

Content marketing, the marketing technique of systematically creating, distributing   and recycling relevant content to attract, engage, acquire and keep customers. 2012 felt like the year that content marketing as a...