Tag: Digital transformation

Real world transactions against the notion of the metaverse

The metaverse promises an environment where our physical and digital personas merge into a virtual experience, and everything works together seamlessly. Unfortunately, that doesn’t mean taking a break from that experience to pay for goods and services using your credit...

How digitalisation can improve the patient experience

We are living in the most technically advanced era known to man. Digitalisation is having a major influence on most sectors, and healthcare is no exception. Government owned hospitals, private institutions and pharmaceutical companies are all adopting digital strategies.   But what...

The future of dating: merging digital and human experiences

The market for online dating is incredibly crowded, with more than 1,400 digital options in the UK alone. Demand for digital dating initially spiked at the onset of COVID-19, when people sought relationships while isolating and social distancing. The increase...

What is needed for the best-in-class virtual assistant?

Technology, by virtue, perpetuates a constantly evolving cycle of improvement. A look around any desk or office will showcase many examples – from your phone, to the laptop you’re working on, or the smartwatch on your wrist. But there have...

Why implementing a Customer Engagement Platform is crucial

Omdia’s 2022 report reviews how the Customer Engagement Platform (CEP) market is growing. Additionally, it assesses the tremendous value in implementing CEP solutions, and what this can provide for organisations.  Twilio has been ranked as a “Customer Engagement Platform” leader. They...

Cisco AppDynamics latest report: the journey to observability

The pandemic has accelerated the digitisation of customer interactions by several years. As people spend more time online, they are aware of the quality of digital experiences (DX) brands can offer. Consumers have come to understand what an online experience...

The future of industry innovation: artificial intelligence of things

Artificial Intelligence (AI) and the Internet of Things (IoT) are the most transformative technologies elevating the growth of numerous industries. Together, the integration of AI and IoT will be the technology that fuels the revolution of smart industries. Known as...

New research into brands using data for personalisation

Customers expect personalisation during every brand interaction. However, they don’t trust brands to keep their personal data secure and to use it responsibly. This is the dilemma companies everywhere are currently facing, according to new data from Twilio.  The third annual State of Personalisation Report 2022 is based on two...

Holiday chaos: what’s next for the travel industry?

We’ve heard the term “travel chaos” since the pandemic started. Yet, two years later, many customers are still experiencing huge disruptions to their travel itineraries and holidays. Staff shortages in airports and train stations are causing chaos across the country.   With...

Boutique Bliss: Dolce&Gabbana advancing immersive experiences

Marketing tools and brand awareness are rapidly advancing to accommodate the progression of our tech-world. We are now constantly in the search for innovative, energetic new campaigns to impress customers and other competitive businesses alike. Experiential marketing to show off your...