Tag: Customer Experience

Keeping Experience in Mind: The Neuropsychology Behind Customer Journey Maps

Brands are often missing one key piece of data that will bring them the greatest customer benefits. Typically brands know the age, gender, spend, location, online duration time, and basket contents of their customers. This is useful transactional information – but...

Living the Change: Continuous Transformation in the Experience Economy

We are living in non-linear times. In the past, we had enough time to learn and analyse events, in order to initiate actions in the present that will secure our future. Today, the problem is that when you try to learn...

The Value of Branding?

Brands are part of our everyday lives, fully entrenched. Many things can be branded, and we immediately think of products and services. But places too can be branded and yes, even religions are brands. In this constant environment of change, either...

High Visibility: The Importance of In-depth Visibility into Customer Complaints for Improved CX

As businesses of all shapes, sizes and scopes find themselves trying to mitigate increasingly transient customer demographics, we’re all having to work harder on our customer retention strategies. More than ever, the emphasis for most businesses has shifted to building...

Over Half of UK Customers Dissatisfied with Online Banking Services Since the Lockdown

A new study surveying 2,000 consumers and 500 banks reveals 58 percent of customers were unable to access needed online banking services since lockdown. Many customers felt disappointed by the lack of services from their banks’ and the most common complaint...

The Symbiosis of CX and EX: A Path To Human Experience

2020 – A global crisis or a valuable lesson? 2020 has been a tough year so far, but at the same time, it should be considered as a year of wisdom for professionals who choose to focus on the sociological...

Global Futurists: Episode #5 Rohit Talwar

In Summary: Rohit Talwar ...

Global Futurists: Episode #4 David Wood

In Summary: David Wood, Principal Delta Wisdom. Delta Wisdom is an independent futurist consultancy and publisher and Chair of London Futurists. After a roller-coaster career as a pioneer of the smartphone industry – including co-founding Symbian in 1998 – David is now a...

Global Futurists: Episode #3 Gustavo Rota

In Summary: Gustavo Rota The Top Person Ambassador NL, Coach Speaker & Founder of the BBC Method – Empowering Expats to Thrive. Gustavo Rota has founded, directed, and managed several organizations and individuals worldwide while guiding each one of them to thrive and...

Over half of customers choose to watch ads rather than pay for video content

The research conducted by the global provider of advertising technology Rakuten Advertising drives some important conclusions. It shows us that 38% of 4,500 interviewed adults in the UK, France, Germany, Italy, Spain and the Netherlands spend more than three hours...