Tag: Customer engagement

Customer Focused Strategies. Are they worth it?

Strategic thinking is ‘the art of outdoing an adversary, knowing that the adversary is trying to do the same to you’ (Thinking Strategically – the competitive edge in business, politics and everyday life: Avinash K Dixit & Barry J Nalebuff)....

BA lags behind in social media

Bristish Airways, voted Best Transatlantic Airline 2012 Winner is lagging behind in the social media customer service experience league. Facebook and Twitter have become the two social media networks that are transforming and changing the dynamics of customer service through social...

Social Media Reinventing Customer Service

It’s hard to ignore the major impact social media is having across the globe. As of 2012, users were uploading 72 hours of video to YouTube every minute. Celebrities have accumulated millions of Twitter followers, without paparazzi, in an online...

McDonalds vs the Banks – It’s not you, it’s me (we just want different things…)

A surprising fact has come to light since last month’s article regarding the effects of social media on McDonald’s and the Banks. Although, as predicted, the Christmas blues gave way to a rise in happiness among McDonald’s’ consumers, there was...

Best Practices for Social Media Customer Care

Social media has arrived as a first choice channel of interaction for consumers to seek customer care and technical support. It’s the next stage of evolution in the demand for a better online experience and real time customer service.   The birth...

10 lessons learned about customer experience

Over the 10 years working with leading global brands, we’ve learned that sometimes it’s executing the basics well that allows brands to break through to new levels of success. Here are some of the key lessons we’ve taken from our...

The Customer Experience Business

Last month, in July, I gave a keynote speech at the Inman Connect Conference in San Francisco. At the 2010 conference we were awarded the highly-acclaimed title, “Inman’s Most Innovative Brokerage”. We won the award for our thought leadership in...