Marketing communications company APS Group has been selected by Virgin Money to deliver digital displays for its latest Customer Lounge, launched in Glasgow in July 2014. Digital screens will be used on windows and in-store to provide customers with information about Virgin Money’s range of financial products and how they can use the Lounge. APS has also delivered a cinema room within the Lounge which will be available for use by community groups, local businesses and charity events.
Designed to create a relaxing yet memorable experience, customers of the Glasgow Lounge can use the space to make use of free WiFi and to access iPads, as well as complimentary newspapers, magazines and refreshments.
As part of the digital strategy, APS has implemented two external facing screens which sit in the window of the Glasgow Lounge, providing passing customers with information about available products and services alongside brand messaging. Even on a bright sunny day these screens will have the same readability, as they’ve been built to resist glare.
Dedicated screens within the banking area and Lounge provide customers with further information about Virgin Money’s range of products and current offers. Screens have also been set up in client meeting rooms, which staff can utilise by bringing up tailored content.
APS has worked closely with Virgin Money to develop a content system that can be managed centrally, allowing the team to control and change messaging within a matter of seconds if necessary. This ensures that messaging on digital screens is relevant and timely.
Stuart Miller, Director of Stores and Lounges at Virgin Money, said: ‘‘Providing a great customer experience is at the heart of everything we do, and the Virgin Money Lounges offer a great example of that. Lounges can be used by customers looking for a place to unwind and relax, and community groups are also able to come in and use the facilities on offer. APS has delivered a stimulating and interactive digital system that helps us to promote our brand to our customers and the wider community. The team at APS have been a pleasure to work with and consistently demonstrated a high level of knowledge and enthusiasm.”
Darren Jackson, Director of Retail Solutions at APS Group, said: ‘‘The Virgin Money Lounge is a fantastic example of a unique banking experience that uses digital to enhance the customer experience and drive engagement. Facilities such as the cinema room also offer a space that benefits the wider community. We have developed a content management system that can be easily controlled by the Virgin Money team to ensure that they are driving a targeted and relevant message at all times.’’
About APS Group
APS Group is a marketing solutions and customer communications provider that brings brands to life across every channel, in every market, all with a local touch.
We streamline marketing and communication activities, improve processes and deliver cost savings through our creative approach, technology, sourcing skills and local insight. With over 700 employees across 23 sites worldwide, we serve customers in a range of markets including retail, financial services, travel, automotive, healthcare, leisure, pharmaceutical and the public sector. www.theapsgroup.com
Darren Jackson
Darren Jackson is Retail Solutions Director at APS Group; a marketing solutions and customer communications provider. Darren works with clients such as The Co-operative Group, Ford, Superdrug and Virgin Money to develop solutions that improve the retail environment, from point of sale to in-store technology and interiors that improve the customer journey.