Category: Uncategorized
Pain in the Age of the Customer
A rather clever and interesting experiment, led by Michael Treadway at Vanderbilt University, sheds light on what we, perhaps intuitively always knew. Humans hate effort The experiment is an insight as to why we humans hate effort. What exactly happens in our...
Aptean Unveiled as Sponsor for 2019 UK Complaint Handling Awards
Software solutions firm Aptean has joined the UK Complaint Handling Awards as a sponsor ahead of the 2019 event in the heart of London. The global company, which helps streamline the operations of over 2,500 organisations in 54 countries, has joined...
Five Changes CEOs can Make to Lead More Efficiently
In business, the adage “It starts at the top” can prompt an uncomfortable question: “Can the boss finish what he or she started?” Many CEOs and entrepreneurs wrestle with this challenge, with both short and long-term implications. Meanwhile, a disconnect develops...
Ecoscheme Joins 2019 UK Complaint Handling Awards as Sponsor
Bespoke complaint management firm Ecoscheme is joining forces with the UK Complaint Handling Awards for their 2019 gala ceremony in London. The annual event, which is hosted by Awards International, is the UK’s premier celebration of the best in British customer...
Who are you?: The Questions That Need Answered for Marketing Success
If you are starting out with a new business venture, or even if you are well-established, then before you begin to look into digital marketing you must ask yourself the question: ‘Who are we?’ This is a question that should be...
Turn Customers and Staff into Brand Ambassadors and Enhance Digital Experience
Like every other area of technology, social media continues to evolve on an almost permanent basis. In a post-GDPR and post Cambridge Analytica world, where algorithms completely govern what users see online and uber-influencers control the purchasing decisions of millions,...
Sorry Boomers, Millenials Really do have it Tougher in Finance
Are millennials – or as they are also known, Generation Y – really that bad with money? They are often labelled as being frivolous with cash and marketers try to capitalise on this. However, Manchester-based Freedom Finance has carried out...
A United Approach to Revolutionising Complaint Handling
The 2018 UK Complaint Handling Awards took place in London in February, and as a Customer Service Trainer, I was honoured to be invited to join the panel of judges. Our panel was given responsibility for judging the Proactive Complaint Handling...
FDM Group Partner 2018 Employee Experience Awards
Worldwide professional services firm FDM Group has been announced as the latest official partner for the 2018 UK Employee Experience Awards, which will take place this spring. Hosted by Awards International in London’s Park Plaza Hotel on May 17, the daytime...