Category: Uncategorized

Emotional banking is the way forward

Duena Blomstrom is an evangelist for FinTech in banking and is passionate about helping banks to connect emotionally with their customers. As Chief Marketing Officer for Meniga (and former Head of Sales) – Europe’s leading personal financial management provider – Duena...

6 Reasons Why CRM Projects Fail

By Dave Akka, Managing Director, Magic Software Enterprises UK CRM applications promise to increase efficiency between departments, improve cross-sell and up-sell opportunities and enhance customer satisfaction by providing convenient access to customer data throughout customer-related processes. The ideal CRM implementation provides...

Want to raise your NPS? Analyze customer comments for success

NPS is under pressure: as the scores start to tail off, some firms are concluding it is not up to the task of meeting today’s rising customer demands. The response from Safelite AutoGlass, USA’s largest windscreen repairer and a subsidiary...

Company in focus – Customer Thermometer

I spotted the opportunity for Customer Thermometer in 2010. I’d founded a marketing agency eight years before, and as it grew I wanted to know how our customers were feeling. Traditional surveys didn’t appeal to me – I didn’t want...

Customer Insight & Data Analytics experts reveal their biggest challenges & investment priorities

We are delighted to share with you an exclusive research piece which has just been released. Focusing on big data or is it smart data? The infographic Big Data, Insight & Analytics: Investing in the Future delves into how senior executives...

Whether intentional or not, every business already has a “customer experience”

The question is have you designed this experience or is it just happening? There are many frameworks that exist, we have used one time and time again and have seen the benefits in many organisations. The framework we deploy has four...

Celebrating the winners

Winners of the 5th annual UK Customer Experience Awards celebrated in style at London’s ExCeL last week. The glittering event – the second biggest business awards in the UK – was attended by more than 800 guests including M People’s...

Launching the International Business Excellence Awards 2015

Is your company doing something worth shouting about? Enter the new International Business Excellence Awards 2015, a unique Awards concept for the Middle East, recognising business excellence from around the world. The International Business Excellence Awards 2015 (IBX Awards) are supported...

Top ten qualities of a winning Employee Experience story

So you have implemented a people strategy or initiative that has improved your employee experience and you think you deserve recognition for all the hard work and the results you have achieved. It may well be that your project is...

KISS your website

Companies are losing one in five customers online by overcomplicating their websites Ok, so it’s not “kiss” as in the lip smacker display of affection… It’s KISS as in “Keep It Simple Silly”… Our research*, which benchmarked 166 companies in the...