Category: Uncategorized

10 Ways to Tell Your Customer Experience and Engagement Strategy Is Behind the Times

2016 is fast approaching and this time of year presents us with a chance to reflect. How did your marketing and customer engagement efforts pan out this year? Are you keeping up with the changing customer landscape, or are you...

New Years Resolutions: 7 Important Game Changers for Your 2016 CX Strategy

It’s that time of year when we all set our goals and resolutions for the coming year. After over indulging in the Christmas period and sharing happiness with your loved ones, that first week back at work comes around quicker...

Jingle Bells, Your Email Smells!

As Head of Future Email (yes, it is a real job title), I am often asked “so what’s next then?” Of course my answer is ‘Scratch ‘n’ Sniff’. Or moreover, click and sniff! During the festive season, who wouldn’t like to...

The Importance of Recognizing “Customer Obsessed” Employees

Why Employees Are The Secret to a Great Customer Experience Program in 2016 by Mike Maughan, head of global insights at Qualtrics When it comes to creating an organization that is obsessed with customer success, we often start in the wrong...

Gulf Region Series: Episode 1 – the Power of Good Customer Service

Towards An Experience Transformation Roadmap for The Gulf Cooperation Council Service Landscape by Abdalla Elbadawy In this article, I tried to set the stage for a series of articles covering topics related to experience transformation within the context of the GCC...

Cybernetics and Human Augmentation: Are We Living in the Future?

In science fiction the term “cyborg” is used to describe human beings whose bodily functions are aided or controlled by some type of technology. When you consider that what this actually refers to is enhanced capabilities through technology, we’re not...

Daft Punk Gives “Homework” to Advertisers with Their New Merch Ads

After their famous album, Homework, Daft Punk moved far from a beloved band of devoted music geeks and became the planetary hit band, especially after their latest album, Random Access Memories. Many bands make amazing music, but Daft Punk was never...

Understand the Dos and Don’ts of Competition Law

The Competition and Markets Authority has launched a suite of materials aimed at helping small businesses comprehend the Competition law. The move is in response to recent research which has revealed a lack of knowledge about competition law among smaller firms,...

The “Golden Threads” B2B Companies want to reach by 2018

This autumn, Customer Attuned carried out an international research study to find out what state B2B Companies want to be working in by 2018. A questionnaire of twelve critical strategies labelled as “The Golden Threads”, was sent to companies around...

Retail Loyalty: How to Earn It through Your CX

Loyalty is usually defined as a strong feeling of support or allegiance towards something or someone. It’s also something that apparel retailers consider to be in short supply these days: a mid-2014 survey suggested that ‘maintaining customer loyalty’ is the...