Category: Digital Experience
Enterprise Feedback Management (EFM) Vs Customer Loyalty Measurement by MR
A Wikipedia definition is always a good place to start when dealing with buzzwords or acronyms: “Enterprise feedback management is a system of processes and software that enables organizations to centrally manage deployment of surveys while dispersing authoring and analysis throughout an organization… …Modern EFM...
Customer experience strategy – running before we can walk
According to the recent eConsultancy/Adobe 2014 Digital Trends report, customer experience is “the single most exciting opportunity” for client side respondents. Second most exciting was ‘mobile’, which given all the hyperbole surrounding it must come as a bit of a...
Why it pays to be Anti-Social
The power of social media when used in the right way is undeniable, but used in the wrong way it can be detrimental to a brands efforts. In this context I will be debating that brands are spending too much time,...
Digital customer experience in a multiscreen world
Twenty years ago life was simple. It was the mid-nineties and by 1995 the internet would enter public consciousness and become privatised as the US Government withdrew its funding. AOL offered access to the web via easy to use browsers...
14 tips for 2014 to make web chat work
2014 will be the year that we see web chat really starting to take hold in the contact centre – and not just for the younger generation. Here, Richard McCrossan, Strategic Business Director for Digital Channels at Genesys, gives 14...
How to Minimize Shopping Cart Abandonment
Effective customer service solutions can mean the difference between profit and loss! Shopping cart abandonment is a direct result of customer experience and can be minimized by employing effective customer service solutions and knowledge based systems. nanoRep is leading the way...
From Revolution to Evolution – The Digital Customer Experience Becomes Part of Our Every-Day Lives
Christmas 2013 has been widely recognised as the tipping point for online shopping in the UK: the moment that history will look back on, when UK consumer habits changed forever from traditional to digital shopping. Of course it is not quite...
The 4 contact centre ‘killer’ channels for 2014
As multichannel comes of age in 2014, Richard McCrossan, Strategic Business Director at Genesys, shares his list of the top emerging trends for 2014 in the contact centre. According to a recent Ovum international study of 8,000 consumers, the majority of...
How linguistics can transform the customer experience
In today’s competitive environment, the customer experience has never been so important. Organisations need an innovative approach to deal with an increasing number of customer queries while reducing costs and improving the quality, speed and efficiency of every interaction. An ever-increasing...