Category: Digital Experience

How to Make Black Friday a Consumer Friendly Affair

Black Friday will soon be upon us and it’s no secret that customers from around the world take to the net to find the best bargains, regardless of what they’re after, they’re in search of a sale. With many consumers choosing...

Pizza Express Case Study: Bookings Automation and Analytics Enhancement

With over 450 restaurants across the UK and Ireland, PizzaExpress is one of the most popular restaurant chains in the country. Following the advent of mobile technology, its IT team have been at the cutting edge in keeping pace with...

Five Tips from Financial Times for a Successful Website Redesign

When the Financial Times set about the third redesign of its definitive luxury guide How To Spend It, the end user was our one and only focus. Having successfully adapted the publication from print to digital, the FT’s new challenge...

Christmas Sales: How Location-Based Marketing Delivers Better Customer Experience

The Christmas season comes but once a year, and for nearly three quarters of UK retailers, Christmas accounts for at least 20% of annual sales ((“Online Retail Survey 2015 – Marketing Land.” 2015. 1 Aug. 2016 )). When a single...

Selfie Generation Prefers “Snaps” than Words

As the festive season approaches, it’s highly likely that we’ll be inundated with images of snowy landscapes, presents under decorated trees and greeting cards bearing the annual family photo. Of course, paintings, cartoons and photographs have long been used to...

Extensive Read: The Definitive Guide to Loyalty Marketing Automation

Recently, I attended an eCommerce marketing meetup. There I met John, owner of an electronics retail business. As we were talking about each other’s companies, I asked: “John, what’s the biggest struggle you face as an eCommerce marketer?” And he...

70% of Shoppers Demand More Tablets to Improve In-­‐store Experience

67% want to see retailers reduce queue times and 54% want more POS options 60% of customers who used a tablet whilst shopping then purchased the product they were considering buying 53% of customers would pay higher prices for a better in-store...

Gathering Customer Feedback  —  Questions and Answers

In a world of experience economy customer feedback is something really precious. Asking relevant questions and gathering applicable data may decide about the success or failure of the company. There are many methods of measuring customer satisfaction. One of the most...

Gartner’s Top 10 Strategic Technology Trends for 2017

Gartner, Inc. highlighted the top technology trends that will be strategic for most organisations in 2017. Analysts presented their findings during the sold-out Gartner Symposium/ITxpo, which was taking place from 16th to 20th October in Orlando, Florida. Gartner defines a strategic...

What’s happening to Customer Experience Analytics?

As marketers and digital business owners, we have the unique opportunity of exercising both sides of our brain on a daily basis. By striking that strategic balance between form & function, tech & design, we’re rewarded with happier customers more...