Category: Digital Experience

Domain Spoofing Remains an Unsolved Issue in Programmatic Advertising

Ask marketers about a persistent, unresolved issue in programmatic advertising, and many will agree: domain spoofing. Domain spoofing, where unscrupulous publishers, ad networks or exchanges obscure the nature of their traffic to resemble legitimate websites, is not a new problem in the...

The iPad Takes a Big Step Toward Being the Computer for Everyone

The iPad has never been a full-fledged computer. At its launch back in 2010, it was mocked for having a large screen without a typical large-screen operating system like macOS or Windows, and it was dismissed as just a bigger...

Apple Unveils HomePod, Its Siri Smart Speaker

It’s how Apple is taking on Sonos and the Amazon Echo. Just as we expected, Apple unveiled its Siri speaker, Homepod, today during its WWDC keynote. It’s yet another category where Apple is a bit late to the party: Amazon’s Echo...

What Makes a Good User Interface?

The user interface is like a joke. If you have to explain it, it’s probably not that great. Here, Thomas Pepper, user experience designer for Parker Software’s live chat software, WhosOn, explains the key elements that make for a good...

London’s Huge New Innovation Centre Plexal Reveals Official Opening Date

Plexal, the massive new innovation centre housed within the Olympic Park, is set to open on 12 June with an official opening ceremony headed up by the Mayor, Sadiq Khan. The technology and innovation centre, which will be one of Europe’s...

Google, the World’s Biggest Online Advertising Company, Will Start Blocking Online Ads Next Year

In an effort to force publishers to rethink the way they deliver ads on their websites, Google will be introducing its own ad blocker in 2018. According to the Wall Street Journal, Google is giving publishers six months to prepare...

Adobe Scan Turns Documents Into Editable PDFs

It’s now available for iOS and Android devices. Adobe has launched a new way to turn your physical documents into PDFs with editable text, and it’s completely free. The company has released a new mobile app simply called “Scan” for both...

Shoppers Don’t Mind Sharing Data Over Wi-Fi If They Can Get Offers

Survey shows retailers will reap rewards if they overcome consumers’ concerns about data security and being bombarded with irrelevant or irritating messages. 74% of shoppers are ready to share basic personal data over in-store Wi-Fi if it means they will receive...

8 Myths Uncovered about the Role of Social Media in Online Reviews

Thanks to social media and the growing prevalence of rating sites such as Yelp, TripAdvisor, FourSquare, and the like, consumers are gaining greater access to useful reviews that extend beyond the almighty word-of-mouth recommendation or condemnation. Here, we’re uncovering 8 myths...

Apple and Google’s Smartphone Duopoly Has No End in Sight

In just a decade’s time, the smartphone has become the anchor for millions of people’s daily lives. And in that same time, the entire market for those devices has coalesced around two companies. While the the race among companies that make...