Category: Digital Experience

Why Apple Business Chat Will Succeed Where Others Haven’t

The recent announcement of Apple Business Chat, which will connect businesses with customers on iMessage, has major implications for both consumers and businesses. Using Business Chat, consumers will be able to get answers to questions, resolve issues and conduct transactions...

Humans vs. Bots: The Future of Customer Experience in Call Centres

In today’s always-connected world, social-media-savvy, mobile consumers increasingly associate a brand with the digital experience that the brand offers them. Adopting an omni-channel customer experience strategy is only the first step towards meeting digital consumers’ expectations. Organisations need to rethink...

Netflix and Amazon ‘Will Overtake UK Cinema Box Office Spending by 2020’

Film industry will remain ‘pretty healthy’ but DVD and Blu-ray sales will go into ‘terminal collapse’, says PwC Netflix and Amazon are set to overtake the cinema multiplex after a report predicted that revenues from streaming film and TV shows in...

Google Opens Digital Skills Academy in London to ‘Educate And Inspire’

Google has opened the doors to a new digital academy, located in the heart of London, that is designed as a hub for “educating and inspiring” everyone from school kids to company founders. The new digital space, which Google calls The...

Why the Public Sector Needs to Prioritise the Online User Experience

User experience (UX) is a term that has gained more traction over the last few years – businesses are now realising the importance of not only designing aesthetically pleasing websites and online services, but ones which provide a great user...

Tesla Might Soon Have a ‘Near-monopolistic’ Hold on the Electric Vehicle Market

Tesla is already a leader in the electric vehicle market, but the extent of its advantages in manufacturing may be underestimated. According to a team of Berenberg analysts led by Alexander Haissl, Tesla’s competitors have opted for a “low-risk, low-investment” strategy when it...

What Does Sadiq Khan’s Promise to Turn London into ‘World’s Leading’ Smart City Really Mean?

The London Mayor, Sadiq Khan, has kicked off London Tech Week today (Monday) with grand claims to turn the capital into the world’s leading smart city. Speaking to London’s tech community, Khan outlined his vision to harness the tech innovations being...

German Supermarket Lidl Consolidates Media Buying Into Independent Ad Tech

German supermarket Lidl is one of many marketers looking to simplify its digital ad buying — and get more control over it. Lidl recently consolidated with Adobe demand-side platform TubeMogul to be able to buy, serve and track ads via the...

Why The Adventure Is Just Beginning for Artificial Intelligence

The application of the computational analysis and learning techniques described in previous research, manifest themselves in the form of artificial intelligence (AI). AI represents the ambition to create machines that can think, learn and create solutions to problems with the...

Sadiq Khan Launches London Tech Week Amid Plans to Turn The Capital Into ‘World’s Leading Smart City’

The mayor pledged a new 1.6bn clean tech investment fund for London. Mayor of London Sadiq Khan says he would like to see London become the “world’s leading smart city”, as he launched London Technology Week in the capital. Part of his...