Category: Digital Experience

Service Providers Missing a Critical Digital Transformation Opportunity

Although service providers are moving at record pace to innovate, a significant engagement channel – the bill – is often overlooked in their digital transformation strategies. That is the findings of a study commissioned by billing and communications software provider BriteBill,...

Earning Back Customers in a Post-GDPR World

Providing valuable Customer Experience online has become more important than ever, particularly since the new GDPR regulations came into force in May. This requires brands to work even harder to earn customer data. Organisations can no longer collect, store, or...

Writing Content That Customers and Google will Like

Creating high-quality content is a necessity for delivering real value to your audience. It’s not enough, however, if you also want Google and other search engines to find your website. To do both, you need to create high-quality content that...

Constantly Connected Customer Service: The Future is Both Human and Digital

Staying in touch is not difficult in today’s technology-driven, interconnected society. The wealth of smart devices and innovative apps at our disposal mean that instant communication is at our fingertips, transforming the way we shop and engage with brands. Businesses now offer their...

Premium WiFi Keeps Passengers on the Right Track

Unforeseen delays, technical faults, and weather conditions: these are some of the everyday issues which can cause disruption for Train Operating Companies (TOCs), resulting in a poor passenger experience and dissatisfied customers. For TOCs, ensuring all passengers enjoy a comfortable and...

Jeremy King Knows Data – This we can Attest!

Gathering feedback from your target consumers was once a time-consuming or impossible chore, that often gave brands an inaccurate (or blank) picture of the people they want to attract to their products and services. Thankfully, times have changed with the dawning...

Mobile Technology and the Seamless Retail Experience

Emerging technologies have allowed consumers to connect their smartphones in almost any area of their life. Mobile apps that were once built for simple daily chores such as text messaging can now be connected to smart homes, wearable technology, and...

Come Rain or Shine, AI can Provide Perfect Personalisation

A seasonal temperature just 1°C higher or lower than average typically causes a one percent fluctuation in sales, according to recent research. With the UK retail sector being valued at roughly £300 billion, this equates to a potential loss of...

Innovation and the Future of Content Revenue: An Interview with Cris Beswick

Cris Beswick is among the UK’s foremost innovation specialists, and one of the pioneers behind an exciting plan to change how digital media is consumed. That vision is The Future Shapers, a roadmap to bringing quality content and thought leadership pieces...

Reaching the ‘Uninterruptible’ Mobile Customer

Consumers are reclaiming control of their online experience, especially on mobile. Not only are they swiftly scrolling past any ad that doesn’t engage them with a clear and succinct call to action, but also preventing the ads from appearing in...