Category: Digital Experience

Unlocking the value of generative AI in 2024 and beyond

Today’s consumers expect immediate and seamless customer service. They are more willing than ever to invest and stay loyal because of exceptional experiences. This requires the service function to adapt and evolve, ensuring it is well-placed to meet the growing...

Top 3 digital trends to expect for Black Friday 2023

Retail sales growth slowed in September as consumers struggled with higher housing and fuel costs, according to the latest data from the British Retail Consortium. Economic uncertainty means people are prioritising spending on necessities and around two-thirds (67%) of adults are spending less...

Conversational user interface will transform CX and the way humans bring decisions 

In August 2023, Gartner announced three technologies that will transform customer service and support. From these, conversational user interface (CUI) captured our attention because it evoked memories of media from the last few years.  The epic film ‘Her,’ and a few soon-to-be-realistic...

Collision of data, composability and AI in marketing: three forces shaping the MarTech space

In a world marked by relentless technological evolution, marketers are navigating a landscape of significant change. The confluence of data, composability, and artificial intelligence (AI) is driving a transformative era in marketing, opening up new horizons and opportunities.  A recent report...

Ready, steady, shop: The future of livestream shopping

A market estimated by Coresight Research to be worth $512 billion with brands such as TikTok, Poshmark and eBay testing out the craze, livestream shopping is ready for its European moment. Mixing the best of both worlds, the comfort of online shopping and the interaction of hitting the high...

Designing smarter AI communication: using linguistics to humanise our chatbots

According to the US Foreign Service Institute, it takes around 600 hours of practice for English speakers to learn some of the easiest languages in the world – for instance, Spanish, Swahili, and Swedish. Today, AI tools can achieve these...

Advancing content commerce to enhance the customer experience during Christmas trading 

Christmas trading is rapidly approaching. For retailers this highly pressurised time of year is set against sluggish economic growth and high inflation, making it especially vital that they make the most of this prime sales period.   But the economy isn’t the...

Burning bright without burning out – exploring the state of mind of the modern social media manager

World Mental Health Day is a timely reminder for organisations to examine the employee experience. Are employees happy, heard and valued? It’s widely understood that employees who feel fulfilled and personally connected to an organisation’s mission perform better – inspiring happier...

Winning back customer trust with conversational AI

We’ve all experienced the exasperation of navigating automated phone systems, desperately pleading to speak to a human representative to address our issues. It’s a common frustration and one that reveals a pivotal challenge in the realm of customer support.  Despite the...

Bridging the empathy gap with customer experience automation 

Without automation, there is much less efficiency, clarity, and speed of service. According to the CXA Impact report, 95% of growing businesses say that automation helped them achieve what they couldn’t on their own. Customer experience automation (CXA) is especially important...