Category: Digital Experience

Demand for DX Simplicity as Customers Crave Convenience

In an age where marketers look to enhance and differentiate their digital offering, 68 percent of consumers are crying out for brands to keep their experience simple, while 92 percent want mere convenience, a new report has shown. Experiences have become too...

Entries Open for 2019 UK Digital Experience Awards

The 2019 UK Digital Experience Awards is now open for entries, as the countdown gets underway to the finals which will be held in London. Now in its fifth year, the awards celebrate the ways cutting edge digital tech is used to...

Adobe Names new EMEA President

Adobe has announced a new President of the firm’s Europe, Middle East and Africa (EMEA) operations.  Paul Robson joins directly from his role as President for Adobe of Asia Pacific (APAC) and has a wealth of experience in leading business...

Merging the Online and Offline Shopping Experience

The current division of the high street and online shopping experience is compelling customers to decide between making a purchase online or offline. This siloed approach to sales might not be the best way for retailers to go about things...

AI Puts Power in the Hands of the Consumer

Can we foresee a world where Artificial Intelligence (AI) recommends who people should have children with, where they should live, and what their next job should be? This is not the fantasy of an over-stimulated script-writer. AI, fuelled by ever...

Keeping Customers in the Digital World

Today, customer data, knowledge, and insights are more valuable and of more strategic importance than ever before. Customers have more options, greater access to pricing information, and greater means to share their experiences with others, both good and bad, yielding...

Online Sales up, but Shoppers Disappointed in Overall Digital Experience

While online sales continue to grow, people still find the digital shopping experience lacking, with four-in-ten consumers saying they’re unable to differentiate between one online brand and another, research has found. According to a survey of over 1,500 UK consumers by e-commerce...

Jingle all the way in the Digital Age

You’d be surprised to remember it’s early November, the festive lights have started to go up in Carnaby street, our favourite selection tubs are on the shelves, and the mystery has been lifted to what seasonal flavours we can expect...

AI to to Deliver More Personalised Digital Experiences by 2020

UK brands are adopting Artificial Intelligence (AI) as they race to make sense of customer data and deliver more relevant, personalised experiences, while staying on the right side of GDPR, according to new findings. Adobe research, to be published in a...

Only Connect: Fixing Broken Customer Journeys

Brands have never spent so much to attract customers! UK advertising expenditure grew 4.6 percent to £22.2bn in 2017, the eighth consecutive year of market growth. But with so much emphasis on enticing customers, brands are failing to consider how to retain...