Category: Digital Experience

Digital Transformation Journey: Five Things you Need to Know

Digital transformation – a term that often gets used without much thought or consideration to the true scale and effort required to truly digitise a legacy business, service, or product. There are a few trends and areas of focus that...

6 UX Strategies to Generate More Leads From Your Website

Your website can be a revenue-generating machine when you optimise it with your users in mind. But if you want to generate more leads and in turn, more revenue, then you have to implement effective user experience (UX) best practices...

Why Humans are Still Integral in Even the Smartest Fintech Firms

Technological sophistication is all pointing towards one thing: reducing the requirement for human labour, and input. But in the fintech industry, humans aren’t simply a necessity – they’re irreplaceable. Human developers are obviously needed to write, and maintain code, as...

The Definitive Guide to Interviewing a Ruby on Rails Programmer

Ruby on Rails (RoR) is a flexible and collaborative web development framework which works on the principles of an agile and iterative approach to building web apps and solutions. It has become an integral tool for businesses to create customised...

Harnessing Voice Tech Popularity to Deliver Better Customer Service

The popularity of smart speakers such as Amazon’s Echo and Alexa and Google’s Home Hub is increasingly rapidly. A recent study by Adobe revealed that almost a third of US households now own at least one of these devices, with...

Be Business Savvy With Digital Experience

According to the Harvard Business Review, the seemingly-elusive definition of Customer Experience is “the quality of all of a consumer’s encounters with a company’s products, services, and brand”.  Of course, you want your company to be the best – have the...

A Quarter of British Businesses Suffering Thanks to Poor UX

A quarter of UK business customers would shun a company that had poor website usability and choose to shop elsewhere, according to new research. The findings by full-service e-commerce agency PushON show that of the 500 UK business decision makers that were surveyed, 25...

indaHash Expand into Benelux

UK Business Awards winners indaHash, the influencer marketing platform connecting more than 900,000 digital influencers with brands such as Coca-Cola, McDonald’s, and L’Oréal, has announced it is expanding its global footprint into Belgium, the Netherlands, and Luxembourg. Rodric Leerling is the newly appointed indaHash...

Top Tips for Inclusive Digital Design

In today’s digital-by-default society, inclusive design has never been more important. From healthcare to food delivery, many of our regular administrative tasks are now completed online which – overall – makes people’s lives easier and more efficient. However, those with ranging...

Beat the Chatbot Backlash by Striking a Balance

Forrester has predicted that this is the year “the backlash against chatbots will begin”, but you could say that it has already begun. Headlines painting chatbots as a disappointment, and articles highlighting the funniest chatbot fails are easy to find, yet implementation isn’t...