Category: Digital Experience

Chatbots: Enhancing Your Customer Experience

Providing a first-class Customer Experience is a goal every organisation pursues – it’s no longer a luxury only large brands with big pockets can afford to focus on. Consumers now expect to experience the ‘perfect’ buyer journey with every business they...

Creating Winning Strategies With 2019 UK Digital Experience Awards Finalists

The following interview was originally published on MarTech Advisor, official partners of the 2019 UK Digital Experience Awards.   Research by Walker suggests that Customer Experience will overtake cost and product as the main differentiator for a brand by 2020. Thirty-four percent of companies,...

VPN Technology: A Guide

Work on the internet requires a high level of data security, and setting up a VPN connection to the server will effectively solve this problem and ensure absolute confidentiality on any network. Nowadays, this technology is actively used by both...

Making Data Work for Customers

The digital landscape is continuously evolving and with that the volume of data created and shared grows exponentially month on month. High profile data breaches and the implementation and enforcement of GDPR have really brought home to customers that their...

Clicktale Platform Purchased by Contentsquare

Digital Experience platform Contentsquare has acquired Israel-based experience analytics company Clicktale, creating a combined entity serving 600 enterprise clients globally. Contentsquare is used by UK retail brands including Dreams, Clarks, and Moss Bros, while Clicktale has clients such as Dell, RBS and...

As AR and VR Turn CX on its Head, Let’s not Forget Chatbots

The current conditions for UK high street retailers are far from favourable. Not only are they battling market pressure and challenges from ecommerce competitors, but also increasing rents and tough trading conditions. To ensure survival, retailers today must keep their finger on...

Personalised User Experience Design: Eight Important Points to Consider

Consumers these days expect a hyper-personalised Digital Experience, from cosmetics and fashion brands to consumer goods, online marketplaces, and even video streaming services. Personalisation has become a focal point for user experience design and, when executed smartly, can be a differentiator for a brand’s Customer Experience. Personalised user...

Accelerating Revenue With Digital Transformation

The future is upon us, with companies digitalising their contact centres with disruptive technologies, such as Artificial Intelligence (AI) and Robotic Processing Automation (RPA), that are improving the Customer Experience beyond recognition. In the age of Brexit and political and...

CIOs Struggle With Tech as CX Pressure Mounts

The vast majority of CIOs find integrating new communications with legacy systems a challenge. That is among the findings in research carried out by global cloud communications software provider, IMImobile, which discovered that 92 percent of CIOs faced this issue. This comes at a...

Third of UK Online Shoppers Unhappy With Service, Survey Reveals

A new study shows that Brits are quick to complain online following a bad ecommerce encounter. The survey of 2,000 UK customers by retail operations platform Brightpearl found that almost a third of shoppers have left a negative review online, with nearly...