Category: Digital Experience

On yer Bike: The Digital Transformation Journey of an Iconic British Brand

The British love affair with bikes is receiving a boost from a growing number of eco-minded commuters keen to swap their car steering wheels for saddles, and a firm at the forefront of this pedal-powered revolution is Brompton Bicycle, famous...

Swimtime: Making a Splash at the UK Digital Experience Awards

At this month’s UK Digital Experience Awards, the day’s biggest success story involved an online platform behind a swimming revolution taking place across Britain. Swimtime is the largest independent swim school in the UK, and since its foundation in 1998 has...

Firm’s Struggling With Post-GDPR Data Access Requests

UK businesses have struggled to handle an upswing in personal data access requests since General Data Protection Regulation (GDPR) came into force, it has been revealed. Research by business process outsourcer Parseq was conducted following the first anniversary of GDPR, and shows...

Five Steps to Boost Your Digital Efficiency

It’s important for brands to provide a great experience every time a customer wants to engage. As the channels to engage continue to expand, brands will want to be accessible and ready to serve. Research indicates that customers who start...

2019 UK Digital Experience Awards: Winners Celebrate at London Final

The victors of the 2019 UK Digital Experience Awards have celebrated success in London, with swimming school Swimtime making waves by being crowned as the day’s Overall Winner. The event at London’s Park plaza Riverbank saw firms from across Britain present...

The Case for Customer Centricity in GDPR Compliance

In the scramble to achieve last-minute compliance before the General Data Protection Regulation (GDPR) deadline last year, many companies engaged in some ‘privacy theatre’ – adopting basic consent models, and meeting the requirements just enough to comply with the new...

Customers ‘annoyed’ at Digital Marketing methods

Current digital marketing techniques are failing to win over customers, a new report warns. Published by London-based tech firm Ogury, The Reality Report examines the attitudes of over 287,000 mobile users towards marketing and data, and suggests that current practices of digital...

Brexit Data Protection Warning Following Record British Airways Fine

Pan-European data protection cannot be “taken for granted” post-Brexit it has been warned, after British Airways was hit with a fine of £183 million following a cyber attack which affected half-a-million customers. The record fine was imposed by the Information Commissioner’s Office...

Five Ways Cloud can Empower Your Customer Service Team

As any reader of CXM knows, Customer Experience is a key business differentiator. Businesses working in every sector, from IT to healthcare to retail, needs to deliver fast, effective, and memorable customer service to stand out from the crowd. Consumers...

Play Your (Gift) Cards Right

Sales from digital gift cards are projected to hit nearly $700bn in global sales by 2024 – if you’re a retailer, it’s an area you simply can’t afford to avoid or get wrong, especially since 72 percent of retailers now...