Category: Digital Experience

Leadership and the Digital Transformation Journey

Digital transformation is a steady challenge in business today. It, like any other revolution, is all about causing a change. That ‘change’ is about acceptance of digital technology in every field, but what is it exactly, and how can leaders...

Receptional is Exceptional: UKDXA Double Gold Winners Celebrate Teamwork

It has been a sizzling summer of success for digital marketing agency Receptional, which landed two prestigious titles at the 2019 UK Digital Experience Awards. From their headquarters in Bedford, Receptional is at the forefront of search marketing, and its exceptional...

UK Firms Embracing Digital Advertising as More Turn Back on Print

In a further death-knell for traditional print media, British firms are focussing their ad spend away from newspapers and magazines more so than ever before, new research has revealed. A survey of 1,325 UK marketing professionals carried out by digital marketing...

Top Tips for Managing Your Digital Communications

Technology is constantly delivering new methods of communication to the workplace in abundance. There are so many different communication channels available, we often question which one is best to use and what for.  Sometimes, issues occur when we don’t question,...

‘Alexa, What’s the Future of Ecommerce?’

A growing number of UK customers are choosing to purchase from brands using smart speakers such as Amazon Echo and Google Home, with the devices predicted to drive the next wave of ecommerce. In a study of 2,000 adults carried out...

Building Tech to Enhance – not Hinder – Customer Experience

Businesses in the UK today are very focused on bringing digital tools and tech into the heart of their processes. You are a brave Marketing or Operations Director if you say that digital transformation is not at the heart of...

Digital Innovation Brings Awards Victory for Torry Harris Integration Solutions

One of the most inspiring winners at the 2019 UK Digital Experience Awards is planning a return to next year’s event as they continue to provide businesses with innovative digital engines for customers to use. Multinational firm Torry Harris Integration Solutions...

How Conversational AI Reimagines the Customer Journey

Analysts predict that spending on Artificial Intelligence in the retail sector will reach $7.3 billion by 2022, a majority of which will be poured into customer-facing conversational AI solutions like voice assistants and chatbots. That’s not surprising, given how the power of conversation is...

Five Point Plan for Desirable Digital Experience

Today’s cloud-based contact centre solutions make it easier to deliver good customer service whatever the channel.  The real challenge is how to provide a Digital Experience that stands out from the crowd when there is so much noise and too...

CX Matters Most in the age of Digital Darwinism

The scalability of online shopping is any retailer’s dream. Any marketer will tell you that a happy and satisfied customer is your best weapon when it comes to success, but the waters are muddy in the online world and the...