Category: Digital Experience

The Pampered Consumer: Five Key Customer Demands…and how to Meet Them!

Today’s Customer Experience doesn’t begin or end with a visit to a store or a website. Customers shift between channels and devices depending on where they are and what’s convenient for them. In order to offer consumers exactly what they...

Why do Airlines get Digital Experience so Wrong? (and how to get it Right)

You’d think it would be easy for airlines to provide a good Customer Experience for those seeking to purchase tickets online or via a mobile device.  After all, every customer follows the same path: insert dates and destination, choose the...

Insurance Firms Failing to Ensure Digital Experience Satisfaction

Insurers are the least trusted companies in the UK and are unable to answer over half of routine customer questions successfully, according to new research. Digital Experience firm Eptica has released its 2019 Eptica Insurance Digital CX Study, which found that the...

The end of Checking out as a Guest?

Customers have long had the option to ‘checkout as a guest’, offering a frictionless payment that avoids annoying emails or having to remember your password. It also provides browsers, with no intention of sharing their contact information by setting up...

Smartphone Shopping Skyrockets: Retailers Warned to Adapt or ‘Disappear’

Customers using smartphones to shop has skyrocketed by 141 percent in 12 months, according to new research. Insights tech firm Feefo has published results of a study that shows the use of laptops and desktop computers has plummeted at the same time...

How the ‘Hidden Middle’ is Leading Digital Transformation

When it comes to talking about digital transformation or the adoption of technology in business, the focus is most frequently on the challenges that large companies face to adapt, or the opportunities for small businesses to rapidly scale their operations.  However,...

Genesys Leads the way in Supporting Market Shift to the Cloud

Global leader in omnichannel CX and contact centre solutions Genesys has announced the creation of two business units, Genesys Cloud and Genesys Core. The firm, which is sponsoring the 2019 UK Customer Experience Awards, is enhancing support for its diverse, global customer base, which...

Freshworks Named in Forbes Cloud 100 List for Third Year in Row

Customer engagement software firm Freshworks Inc. has been named in the Forbes Cloud 100 list for the third year running. Compilers describe it as “the definitive list of the top 100 private cloud companies in the world”, and Freshworks has moved up the...

Digital Experience Disconnect as IT Teams Struggle With Marketing Buzzwords

Over three-quarters of IT teams don’t understand the buzzwords that marketers use, causing concerns over how firms handle their Digital Experience (DX). A new report from content management system (CMS) provider Magnolia, Straight talking content management, incorporates a survey of over 200 IT...

Moving From Chat To Guided Digital Commerce

In the not too distant past, a few brave companies adapted their chat products for use within a sales context and produced some startling results against some marquis ecommerce KPIs. The conversion rate of customers who engage in a chat...