Category: Digital Experience

Retail and the Data Revolution

What’s really driving the change in how we shop? As we dive head-first into the holiday season, we can expect to see a familiar set of stories about the changing face of the retail industry. Headlines will no doubt focus...

ContactEngine: Facilitating the Future of Customer Conversations

2019 has proven to be a successful year indeed for the conversational AI experts at ContactEngine, which is leading the vanguard in changing the fundamentals of how 21st-century customers interact with brands. It’s been a year in which their trophy shelf...

UK Trails Europe on AI Adoption

The UK is trailing behind Europe in customer service as brands race to adopt AI technologies to transform how they engage with customers, according to new research. Customer engagement software firm Freshworks found that just over half (54 percent) of UK...

Black Friday is Changing – and so Should Your Ecommerce Approach

It might seem counterintuitive to suggest that major retail periods like Black Friday and Cyber Monday would boil down to anything other than price for consumers. But as competition between brands gets tougher and tougher year-on-year, and sales periods start...

Make it Personal This Festive Season: Overcoming Barriers to Personalisation

With days to go to the annual seasonal sales extravaganza, including Black Friday, the holiday season is well and truly upon us. Like many other consumers, I often start readying my gift shopping lists in the autumn. From my many conversations...

The Secret to Winning Awards: A Judge Offers Valuable Insight

Awards judge Di Mayze offers exclusive insight into entering awards and preparing and delivering the best presentation possible, to help your company get the most out of their experience ahead of the Gulf Customer Experience Awards… I’m not an awards expert...

Artificial Intelligence or Real Intelligence: What you Need to Know

It’s hard to go anywhere nowadays without coming across the topic of artificial intelligence (AI). The subject is all over the media, while it is hard to find a presentation deck (on any subject) that does not mention it. However, an...

Blockchain: An Integral Part of the New Digital Economy

When Bitcoin was created it was done to be a seamless payment method – backed up by the blockchain – for cheaper, faster, and safer worldwide peer-to-peer transactions. Even Satoshi Nakamoto probably did not foresee blockchain technology spanning into different...

Don’t let the Browser ‘Long Tail’ Derail Your Visual Campaigns

Companies know all about the importance of visual content. According to a 2018 study from Venngage, 56 percent of marketers surveyed said that between 91-100 percent of their content contained visuals. Delivering the right compelling visuals quickly is critical to...

FourZeroTwo: The Disrupter set Shape the Future of Online Publishing

This week, the Customer Experience Magazine team attended the launch of FourZeroTwo, a revolutionary new product from the Future Shaping Company.  Four Two Zero hopes to disrupt the publishing industry by introducing a new rights management and payment system. In short,...