Category: Digital Experience

Echoes of the Future: What Will Alexa’s Next Five Years Look Like?

“It’ll never catch on!” Famous last words; Alexa, which many people dismissed as Amazon’s little pet project, was actually a mark of genius. Just over five years after its initial launch, we’re now 200 million Alexa-enabled devices sold and 90 thousand voice...

Six CX Trends to Spot in 2020

From sustainability and demand for fast, free delivery, to data analytics and artificial intelligence, Customer Experience is shaped by many internal and external forces. We are in an age of vast online choice, rapid price comparisons and supply chain optimisation...

Genesys and Microsoft Expand Partnership for ‘Superior’ new Cloud Service

CX and contact centre software firm Genesys has expanded its partnership with Microsoft for a brand new cloud service promising “superior interactions” for customers. Genesys Engage on Microsoft Azure will be available later this year and will enable firms to achieve...

Digital Employee Gets Lifelike new Avatar

US tech firm IPsoft has unveiled what it claims is the most “advanced digital employee on the market” in the form of an updated avatar that replicates human conversational behavior. The firm’s Amelia digital employee system is already one of the...

Genesys Rebrands Flagship Cloud SaaS

Omnichannel CX and contact centre solutions provider Genesys is rebranding its flagship software as a service (SaaS) offering. The company is changing the name of PureCloud – the world’s leading public cloud contact centre platform – to Genesys Cloud. The move is to reflect the evolution of...

Customer-Centric or ‘Channel-Centric’: Knowing the Difference

With the ongoing advances in digital media, I often see organisations claiming to be “customer-centric”, when in reality they are being channel-centric. In the search for giving the best-in-class Customer Experience, do you understand the difference? With a new decade upon...

Third of Firms Targeted in Cyber Attacks ‘Took no Action’ in 2019

Almost a third of British firms hit by cyber-security attacks last year chose to ignore them, new research has revealed. Thirty-two percent of UK companies said they took “no action” after an online security breach in 2019. despite this type of...

Why Restaurants Must Embrace Personalisation and Serve up the ‘Guest Experience’

Over the past few years, personalisation has emerged as one of the most dominant and prolonged trends in marketing, favoured by both big brands and small brands alike. In fact, you’d be hard pressed to find a marketing team that doesn’t employ some kind...

The Good, the Bot, and the CX: Freshworks Examines AI in new Report

Customer engagement software specialists Freshworks has shed light on how customers interact with AI tech such as chatbots in an insightful new report. In AI in Customer Service: A Survey Report from Europe, responses from 6,000 customers and 800 senior business leaders across the...

Digital-First Futures Being Driven by Younger Customers, Report Underlines

Companies must provide digital-first omnichannel experiences to meet consumer expectations and effectively compete in the experience economy. That is the key takeaway from the third annual 2019 NICE inContact Customer Experience (CX) Transformation Benchmark report, which details how understanding younger generations’ use of – and...