Category: Digital Experience

The Value of Branding?

Brands are part of our everyday lives, fully entrenched. Many things can be branded, and we immediately think of products and services. But places too can be branded and yes, even religions are brands. In this constant environment of change, either...

How Experience-Driven Applications are the Future for Businesses

The COVID-19 pandemic is continuing to create new challenges for technologists. Businesses are under phenomenal pressure to keep applications and digital services up and running, while at the same time being asked to deliver the best experience possible for their...

New Research Reveals a Boost in Email Engagement Over the Last Five Years

Newly published research by the Data & Marketing Association (DMA) and Pure360 reveals an overall improvement in email engagement over a five-year period. Among the metrics measured, click-to-open rates have risen by 12 percent on average since 2015 while email delivery...

How Businesses Use AI-Backed Text Analytics to Improve CX

Complicated-sounding terms like “machine learning,” and “sentiment tracking” are thrown around a lot in today’s marketing and customer experience circles, with new AI-powered tools being announced every week. Though most business owners know that these types of software are important,...

Low-Code for High Performance: Uptooling to Create Better Customer Experiences

There has never been a more critical moment to get automation right. As businesses brace for a rough road ahead, simply using technology as a means to streamline manual processes, cut costs and reduce human errors is no longer enough....

Online is the New Normal: Learn how to Thrive in Digital World

The current situation made it inevitable for many organisations to shift their work to home in order to stay operating. From universities transferring to online learning, to restaurants having to offer only online order and delivery, the digital environment has...

Over Half of UK Customers Dissatisfied with Online Banking Services Since the Lockdown

A new study surveying 2,000 consumers and 500 banks reveals 58 percent of customers were unable to access needed online banking services since lockdown. Many customers felt disappointed by the lack of services from their banks’ and the most common complaint...

UK Digital Experience Awards 2020: Meet the Finalists

The finalists for the 2020 UK Digital Experience Awards have been announced, and the line-up promises an exciting day of insightful presentations and tough decisions for judges. The event is celebrating its sixth year of honouring the British organisations that offer customers...

Lockdown Lifts Usher in a Big Data Experiment for Retailers

The phrase ‘unprecedented times’ has been used so much in reference to the Coronavirus that it can seem like an empty cliché. We have after all been presented with new extraordinary circumstances on a daily basis for months on end. Now,...

Good Email Practice That Delivers Customer Value

Just a 5 percent increase in customer retention can increase a company’s profitability by 75 percent; and for most marketers, this is not news. Customer experience and loyalty have lately been brought into the epicentre of marketing operations, as the coronavirus...