Category: Digital Experience

Using AI to Create a High Definition Customer Experience

In the early two-thousands, I can vividly remember walking into a local electronics store and catching a glimpse of a high definition television for the first time. The quality of the visuals took television to a new level and made...

Digital Services Have Kept Us Functioning, But Balance Remains a Priority

2020 has been a year like no other in recent history. With Covid-19 forcing us to live more of our lives online, organisations have had to transform the delivery of digital services and experiences at an accelerated rate.  For months, online...

The value of shopping experience personalisation

High tech has been forced to integrate at an unprecedented pace – one of the many direct changes coming out of an unpredictable 2020. One of the main requests coming from the customers is shopping experience personalisation. According to a...

Why Cybersecurity Should Be a Boardroom Issue

Cyberattacks are big business for criminals. Which is why, if you sit in a boardroom today, you should be making cyber security your business. It is no longer enough to leave the issue to your IT team. Managers need to understand...

Agency Of The Future – Better Serving Clients

When people talk about the agency of the future they’re really pointing out what needs to change with the one of the present. This is particularly pertinent in times of great change, and a global pandemic is one of the...

DeviceBits Announces Rebranding With ResultsCX

DeviceBits, a leading artificial intelligence (AI) software provider, and ResultsCX (formerly The Results Companies), a premier customer experience partner to Fortune-100 and 500 companies worldwide, announced the two companies will be uniting to enhance customer assisting software solutions under one...

Being Remembered For the Right Reasons in Times Of Crisis

The swift and dramatic impact of COVID-19 has created tough challenges for brands but keeping consumer relations on ice isn’t a viable solution. As carefully laid strategies and plans continue to be derailed, brands must remember that the way they respond...

Content strategy: out with the old

It is impossible to build a cutting-edge skyscraper with a hammer and a box of nails. Modern construction projects call for modern tools designed for the job. And the same is true for a content strategy. Businesses can’t deliver the...

UK Retailers Lead the Way in Omnichannel Marketing, Have Yet to Utilise the Full Potential

New data collected from an omnichannel marketing automation platform, dotdigital, reveals the UK leads the way in omnichannel marketing, as 31 percent is scored by UK retailers against key success market, compared to the global benchmark of just 18 percent. Despite...

Unlocking the Potential of Progressive Web Apps

At the beginning of the year, the retail industry was focussed on providing customers with the best possible experience to entice them in-store. We saw interactive windows, smart mirrors and VR showrooms deployed to improve efficiency. However, the pandemic put a...