Category: Digital Experience

Supply chain

New partnership aims to grow supply chain SMEs

ProspectSoft has teamed up with Oxford Brookes Business School to help small and medium-sized enterprises (SMEs) in the supply chain sector leverage their customer data for growth. The partnership, supported by a grant from Innovate UK, involved researchers from Oxford Brookes...

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AI in the cx industry

Is AI going to save the CX industry?

68% of CX leaders are expecting an end to traditional customer experience as we know it, according to new research released from Zendesk. Nearly 7 in 10 UK CX leaders believe the volume of customer service interactions will increase five times...

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ai investment

Pressure, trust in investment, and responsible policy are driving AI investment

A new survey from ABBYY has found that 58% of companies are worried they will be left behind if they don’t use AI – thus driving their primary motivations for investment. The average investment cost in AI reached £730,000 in the...

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generative ai cybersecurity attack

17% of cyberattacks will involve generative AI by 2027

Gartner has forecasted that worldwide end-user spending on IT security is projected to increase 15.1% – total $212 billion – by 2025. With this, generative AI will trigger a spike in the cybersecurity resources required to secure it. This will lead...

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saas

Gartner forecasts major increase in SaaS backup prioritisation

As the risk of IT outages increases, businesses are recognising the importance of regular data backups. Gartner predicts that by 2028, most enterprises will prioritise backing up their software-as-a-service (SaaS) applications. This marks a significant shift from the current 15% who...

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social media ai marketing

UK to see the largest rise in AI-generated social media marketing content

UK businesses plan to use GenAI for an average of 48% of their social media content by 2026, up from 36% in 2024.  In fact, reliance on GenAI for content creation is supposed to increase at a faster rate in the...

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Amazon take part in drones delivery service

Amazon take part in trial for UK drone use

Amazon are among a group of organisations who have been selected for a trial testing drones for business use in the UK. The trial will focus on gathering data on how the drones detect and avoid other aircraft. “Our goal...

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FTC Investigating AI-Based Dynamic Pricing

The Federal Trade Commission (FTC) has ordered eight companies to provide more details of their practices. These companies, which use AI to set prices based on consumer data, should now clarify how this may harm privacy, fair competition, and consumer...

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phygital shopping

Let’s get phygital: How to promote online feedback in-store 

After Sainsbury’s announced a decline in its online sales, with shoppers returning to its stores, there’s now greater pressure on retailers to provide more engaging shopping experiences – and one key way to do that is to improve the in-store customer experience.  In...

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UGC

Are influencers relevant in the age of UGC?

Love it or hate it, we are living in the age of the influencer. Just look at the ongoing phenomenon of Love Island. With 1 million viewers tuning in to the recent Love Island All Stars final, the show’s impact extends far beyond the screen, turning many contestants into household names with...

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