Category: Digital Experience

How technology helps us reimagine the travel booking experience

In the first ten months of 2020, the Covid-19 pandemic cost the tourism industry $935 billion in revenue worldwide. Despite having no control over the global crisis, travel operators are forced to think creatively about the field they can impact and...

Live chat security and privacy: How to ensure both for supreme CX

There’s no question that companies need to be able to quickly answer customer support requests. One study from HubSpot showed that 90% of customers rated an immediate response (where “immediate” is defined as less than ten minutes) as important or...

Metaverse: the new CX universe

We all know a company’s brand is about so much more than what is on the website. In reality, it’s about how customers experience the company within every interaction, both online and offline. While most of us are thinking of...

Digital Experience Awards 2021: winners announced

This month we had an opportunity to attend the International Digital Experience Awards (DXA), a trendy and inspiring event hosted by the Awards International team. DXA gathered organisations, teams, and individuals with the best digital practices in the world. They...

Ways to improve data security and build customer trust

Today, AI solutions are at the centre of most business strategies. Artificial Intelligence is there to marvellously synthesise data and deliver personalized experiences at every touchpoint. It also manages to improve customer satisfaction, reduce costs, and achieve greater operational efficiency....

Top reasons why most digital transformations fail

According to a report by McKinsey, companies’ digital transformation and customer interactions have advanced in response to the pandemic by as much as three to four years. Customer experience (CX) leaders have had to keep a real-time pulse on customer...

Marketers, get creative! New ways of measuring ad effectiveness

“Data-driven insights” quickly emerged as one of the recent top marketing buzz terms. The question is – do we really know what it means, and how are those insights being used in practice? With the ongoing challenges of data privacy...

Cybersecurity and remote working: act now to protect your business

The risk of data security threats and cybercrime has increased significantly during COVID-19 as cybercriminals exploit weaknesses in remote work set-ups. While working from home gives our employees safety, convenience, and flexibility, it also increases chances for online treats. The...

How small businesses can compete with big brands using digital channels and live chat

In this article, read how small businesses can compete with big brands and thrive in this overloaded market. The David vs. Goliath fight between small and large businesses has been raging for decades. On the most basic level, large corporations have...

Around 55% of UK adults will prefer digital channels post-pandemic

A heated debate is going on around digitalisation in the last year or so. We’re all speculating about digital trends in 2021 and the future of customer interactions with brands. Will people opt for virtual channels rather than face-to-face communication? According...