Category: Digital Experience

Data, discovery and innovation: shoppable media breathes new life into eCommerce

Since the content and commerce company, PopSugar acquired PICT to create photos that users could conduct purchases through, shoppable media has gained significant traction across digital publications, video, and social platforms. Yahoo’s In The Know publication saw its shoppable, video-centric...

Explainable artificial intelligence (XAI): emerging AI trend to watch in 2022

It’s tragically easy to think of news stories about AI (artificial intelligence) gone awry. Even a cursory Google search yields horrifying examples like the disastrous attempt at using an algorithmic substitute for A-level exams in the UK or Amazon Rekognition’s...

How Zoom’s new omnichannel contact centre will set a new standard in CX 

Zoom has become a staple for many businesses, and here at CXM, it is no different. Therefore, when we received the news that last week, Zoom Video Communications, Inc.  announced Zoom Contact Centre, we got intrigued. Will their approach to...

Six best business documentaries that will shift your perspective

Business is an ever-changing aspect of life where you may think you know it all, but there are always lessons to be learnt or old ones to be reminded of. And one of the best ways to learn is through...

Supply chain resilience lies in advanced technology

The ongoing supply chain crisis is causing B2B suppliers to split their focus between tackling logistical issues and delivering a seamless customer experience. At the same time, many are in the process of either implementing or optimising their B2B eCommerce...

Emotional AI: using deep learning to understand how customers feel

From schools to medical care, all sectors amplified technology usage due to the pandemic. As with anything, there are good, and evil’ points to artificial intelligence (AI). Certainly, so when it comes to emotional AI, which is the focus of...

Digital marketers should take a bigger role in ethical oversight of AI

The Gartner Cross-Functional Customer Data Survey responses reveal the complexities that digital marketing leaders face with the collection and customer data management. Although their organisations embrace customer data governance and ethics, many worry their approach creates risk for their organisations.  In...

Should you fire your human qual assistant given what AI can do?

Expanding applications of AI and ML are rocking the world of qualitative research. Once a low-tech bastion of high labor intensity, a large team of professionals was standardly needed to execute a project from recruiters to moderators, notetakers and “taggers,”...

Seven movies that predicted AI and new technologies

Movies are awesome, not many people can deny that. There is so much that goes into creating 24 frames per second of magic. But every movie starts with an idea. Then more is added to that idea to fill out...

The decisions algorithms should never make instead of humans

According to research by the UK non-profit organization ‘Big Brother Watch’, 98% of surveillance cameras matches misidentify innocent people. This research further suggests that black people and women risk being misidentified the most. Let’s be clear, we’re talking about artificial intelligence (AI)...