Category: Digital Experience

The new generation of conversational CRM: an interview with Matthias Göhler 

With the rapid development of technology and constant social and economic disruptions, many companies have faced customer relationship management crises. We repeatedly reported about it last year.   A concerning report’s findings told that 43% of professionals found their CRM software too...

Holiday chaos: what’s next for the travel industry?

We’ve heard the term “travel chaos” since the pandemic started. Yet, two years later, many customers are still experiencing huge disruptions to their travel itineraries and holidays. Staff shortages in airports and train stations are causing chaos across the country.   With...

Social media influencers’ marketing power is declining: what are brands’ next steps?

In 2019, Merriam Webster finally accepted the term ‘influencer’ into its dictionary. But influencer culture had changed the way brands connect with consumers long before that. Major social media stars have long since graduated from the beauty and mum bloggers...

Boutique Bliss: Dolce&Gabbana advancing immersive experiences

Marketing tools and brand awareness are rapidly advancing to accommodate the progression of our tech-world. We are now constantly in the search for innovative, energetic new campaigns to impress customers and other competitive businesses alike. Experiential marketing to show off your...

Fashion in the metaverse: who are their customers?

The concept of the metaverse is still nascent. However, it harbours immense potential for the fashion industry in this digital revolution. Moreover, the freedom and flexibility of WEB3 allows fashion vendors of any size to break into the virtual world...

Top ways to ensure a fully accessible digital experience

An astounding 97% of websites don’t offer a fully accessible digital experience to their users. This is despite the fact that millions in the UK self-identify as having a disability or an impairment that impacts their ability to use technology....

France a new leader in product-led digital transformation

In today’s digital world, customer experience is progressively becoming a function of one thing: your product. Product-led digital transformation is now becoming the primary focus for many companies.   Gone are the days where the product is merely the vehicle by which...

Who is the CMO of the future?

The boom in eCommerce and the importance of real-time data is significantly changing the role of the chief marketing officers (CMO). According to Capgemini Research Institute’s research, around three-quarters of CMOs are now responsible for contributing to business growth, while...

Elon Musk’s Twitter-Takeover: altering community management

“Free speech absolutist” and Twitter shareholder, Elon Musk, is on the verge of acquiring the social media behemoth. Already, he seems set to make several changes to what some might describe as the original digital community (not forgetting Reddit). For both...

What strategy to use to promote your online store

According to Statista data, the UK has the largest online shopping market in 25 countries in Europe in 2021.  At the pandemic’s beginning, many businesses felt a dire need for an online presence, since there was now no way to sell...