Category: Digital Experience

IoT’s role in transforming healthcare

Personalising the patient experience is now a possibility by integrating IoT (Internet of Things), and data from those devices. It can provide both patients and their doctors with a better picture of their health, as a better way to track...

Real world transactions against the notion of the metaverse

The metaverse promises an environment where our physical and digital personas merge into a virtual experience, and everything works together seamlessly. Unfortunately, that doesn’t mean taking a break from that experience to pay for goods and services using your credit...

How digitalisation can improve the patient experience

We are living in the most technically advanced era known to man. Digitalisation is having a major influence on most sectors, and healthcare is no exception. Government owned hospitals, private institutions and pharmaceutical companies are all adopting digital strategies.   But what...

2023 Edition of the UK Digital Experience Awards open for entries

Awards International announces the start of the UK Digital Experience Awards™ ’23, a premium awards programme celebrating top results and achievements in the UK. As of August 3, the seventh edition of UK DXA® will be officially accepting entries. Organisations from the UK...

The future of dating: merging digital and human experiences

The market for online dating is incredibly crowded, with more than 1,400 digital options in the UK alone. Demand for digital dating initially spiked at the onset of COVID-19, when people sought relationships while isolating and social distancing. The increase...

What is needed for the best-in-class virtual assistant?

Technology, by virtue, perpetuates a constantly evolving cycle of improvement. A look around any desk or office will showcase many examples – from your phone, to the laptop you’re working on, or the smartwatch on your wrist. But there have...

What does the new subscription report reveal about customer churn?

Piano, a leading digital experience platform, released its 2022 Subscription Performance Benchmark Report. The study analyses customer behaviour in publisher subscription environments. This report looks at current behaviour throughout the customer journey: overcoming registration obstacles; turning registered users into subscribers; engaging...

Two-thirds of UK brands are underutilising their marketing data

Nearly two-thirds of UK brands are underutilising their data. Its effectiveness is limited by focussing on general analysis activations, rather than more sophisticated techniques. While the majority are activating their data, just a few marketers (5%) are not applying their...

10 tips for building an effective omnichannel PoS strategy

Retailers have massively enhanced their online customer service capabilities over the past two years. Now we’re physically back in stores, the need is for a perfect blend of offline and online strategies. An omnichannel approach which uses a retail technology ecosystem to connect all channels...

The future of industry innovation: artificial intelligence of things

Artificial Intelligence (AI) and the Internet of Things (IoT) are the most transformative technologies elevating the growth of numerous industries. Together, the integration of AI and IoT will be the technology that fuels the revolution of smart industries. Known as...