Author: CXM Editorial

The human element in a digital world: balancing tech and personal touch in customer experience

In the rapidly evolving digital landscape, businesses are continually exploring ways to elevate their customer experience (CX). The advent of innovative technologies, artificial intelligence, and data analytics have undoubtedly transformed the way brands interact with their customers. However, amidst this...

This week in CX: staff wellbeing is tied to business growth

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at consumer attitudes to small businesses’ customer service advantages, and how staff wellbeing is impacting business growth when neglected. Key news Meta has completed its customer service...

This week in CX: which generations are struggling with paying the bills?

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at the generational differences in affordability in the cost of living crisis, as well as what SMBs are planning with AI. We also have...

CX Leadership Roundtable: preparing customer service teams for AI and automation

Join us for an insightful discussion on how AI-based conversational messaging revolutionises the customer experience and how your brand can prepare. Discover the digital capabilities required to leverage this technology effectively and stay ahead in the race for customer service...

Creating and measuring value of service: the healthcare industry perspective with Leslie Pagel

The healthcare industry across the world has entered an era of vulnerability. We are facing staff shortages, a cost of living crisis, and general anxiety among workers and patients. Maintaining a high standard of service has become increasingly challenging.  However, there...

Developing high-quality payment solutions during tech evolution: an interview with Delia Pedersoli

The fintech industry has undergone significant changes in the past three years due to technological advancements. This trend will only continue with the acceleration of generative AI that is expected to change consumer ownership and control over the payment services.  Many...

 Vibe Martech Fest is coming on July 26 in South Africa

Global marketing and technology experts will take the stage at Vibe Martech Fest to speak about how to best adopt technology solutions to deliver customer-centric strategies in the emerging digital economy. Our team is more than happy to announce the...

This week in CX: UK marketers are struggling with generative AI and customer connection

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at how marketers in eCommerce are missing that vital customer connection, and how they may be lacking behind now we have generative AI at hand....

What is digital fingerprinting and should I be worried about it?

Unless you’ve been burying your head in the sand or avoiding technology like the plague, you’re probably aware that every move you make online is being tracked by data collection companies. This normally involves setting cookies on your browser or...

How has social media enhanced the customer experience?

Social media has changed the way we interact not just with each other but with businesses too. Businesses that used to be reachable only via a phone call can now be contacted anytime, anywhere, with your smartphone. But just how...