Author: Ginger Conlon

The empathy revolution: 5 ways that AI will transform customer and employee experiences

For many customer experience leaders, artificial intelligence (AI) is both a shiny object and a business imperative. More than three-quarters of senior executives say AI will be a critical part of their customer experience (CX) operations in the coming years. AI will enable organisations to reshape their customer and...

Put personalisation at the heart of digital transformation

We’re in an experience economy. Consumers have more choices than ever before, and they’re extremely pressed for time. That means organisations need to continually earn their customers’ loyalty. Every aspect of every interaction needs to be seamless and personalised.  But the personalisation consumers expect is rarely the...

The 5 trends driving CX tech innovation

Managing the customer experience is challenging and complex. There are multiple channels to manoeuvre; data and functional silos to bridge; and CX tech to orchestrate. Customers and employees are as fickle as they are demanding. Innovation can stall when day-to-day pressures...

Culture of belonging: the importance of community in the CX workforce

Nearly half of global customer experience (CX) employees say they hate the time pressures, inconsistent expectations, and health and safety concerns related to their job. They crave clearer expectations, better working relationships, and more support. New research shows that employers are beginning to respond to those...

Build a culture of learning to retain CX employees

For decades, contact centres have been environments of high staff turnover. Employees were expected to churn, and managers focused their resources on rapidly recruiting and onboarding new people. But a tight post-pandemic labour market and rising recruitment costs mean that...

Top three trends in healthcare CX

Healthcare providers are placing more emphasis on care than ever before. That means they’re shifting to a new paradigm for service interaction that doesn’t only focus on providing patient care. But this now also aims to deliver a superior customer...

Time to Emphasise Real-Time CX Metrics

Nine out of 10 business leaders say being able to better measure customer experience (CX) would make it easier for their organisation to deliver growth. According to Harvard Business Review Analytic Services, 40% say one of their greatest measurement challenges...