EE is axing its Orange Wednesdays promotion that provides free cinema tickets to its mobile phone customers. The offer, which allows Orange and EE customers to get two cinema tickets for the price of one on Wednesdays, was launched more than 10 years ago.
The company said it would stop its “iconic” deal, which also lets people order free items at Pizza Express, on February 25th.
With more and more people watching films on their tablets, phones and TVs at home, the number of people using the Orange Wednesday deal has declined.