The Customer Experience Professional Masterclass is taking place next month, and the deadline to take advantage of a special Early Bird discount offer is fast approaching.
The two-day Masterclass is led by Ian Golding, founder of the Customer Experience Consultancy, and author of Customer What? The honest and practical guide to customer experience. Ian will take participants on a journey of learning CX skills and strategies, with the use of relevant case studies and practical exercises.
Topics covered in this in-depth class include all core Customer Experience competencies, such as strategy and brand proposition; the role of employees in delivering the strategy; customer journey mapping; CX measurement (VOC, VOE and VOP), CX improvement; and CX culture.
The Masterclass is taking place at the Business & Technology Centre in Stevenage on July 8 – 9, while for those keen to take the CCXP exam, a preparation workshop will be held at the same venue on July 10.
Those who book their place before June 10 can save £150 in attendance costs. For further details on any of the CXM Masterclasses, please email Antonija@cxm.co.uk.
Recent Masterclass attendees have praised the course and the newfound skills that will now help them on their career path.
Irina Mostovaya, Service Owner at cyber security firm F-Secure, said: “The true meaning behind ‘Customer Experience’ is often misunderstood. Ian’s Masterclass introduces valuable tools to create a functioning CX strategy and company culture, whether you are just starting out, or are further into your CX development. Real-life examples, together with 24 years of Ian’s practical experience, are the best reasons to attend the Masterclass and discover that the CX is not just an abbreviation, but a science ‘with a heart behind it’.”
Director at Serbian firm Skills D.O.O. said of the Masterclass: “It was above my expectations, which doesn’t happen often. I was absolutely impressed with Ian’s vast knowledge and experience, and would like him to be my mentor.”
Hope Grant, Customer Services Manager at DMG Events, described Ian’s teaching as “engaging and inspiring”, while Libbi Martin, Senior Marketing Manager at Shepherds Friendly Society, added: “It was a wonderful experience and I enjoyed meeting so many like-minded people.”
Further CX Professional Masterclass dates are scheduled for September and November.